According to a survey* in 2018, 29% of employees said Employee Benefits is a top reason to move to another company while 92% think that this is linked to their job satisfaction.
Cambodia with its low unemployment is suffering from a high turnover rate of qualified staff, maybe better communication from HR efforts will increase loyalty? Here are some tips for communicating better:
Have a Clear Strategy (with a Budget)
It is critical to set your goals and a strategy for this HR communication:
What do you want to achieve?
Who is your target audience?
What are your budget and resources?
How will you deliver your message?
What are your KPIs to measure success?
Keep the message Clear & Simple
Employee benefits can be complicated: jargons, exceptions, categorizations, online accesses, workflows…Make sure to use a simple language to get your message across: Your objective is not to create an ‘Instruction Manual’, it is to promote your employee’s benefits and engage them to use them.
Get help from all the parties that can support you internally and externally (Insurance companies, Brokers, IT support…). Some have real expertise and will be more than happy to contribute to your success as it may also be one of their KPIs.
Do not hesitate to involve the Top Management, their endorsement can boost your impact!
Use Effective Communication Tools
Do not hesitate to create a concept/ logo to strengthen your communication.
As the old saying goes: A picture is worth a thousand words.
Make sure that the online platform is well designed in terms of User Interface (organization of information, visuals, colours, etc…).
Try to create a real one-stop communication hub where information is clear with links to resources.
Do not limit yourself to one channel, communication should be done on various platforms to increase your reach at many points of time all-year-long: online videos, lunch & learns, posters (but limit costs), emails, etc…
Allow Feedback
Get feedback to improve your ‘’clients’’ (employees) experience, improve continuously, and reach your goals!